Our philosophy is clear. We are proud to be one of the oldest bookmakers in the United Kingdom, with a solid reputation for service, fairness and integrity.
Our mission is to provide a complete betting and gaming solution to all our customers, by offering a friendly personal service, great promotions and value for your hard earned betting money. In short, we aim to put the face back into the Internet!
This service is owned and operated by SOL NV Limited, a legal and licenced Company based in Curacao in the Dutch Antilles.A dedicated customer service team is located in Malta to handle any problems that you may experience when using the site. Our customer service lines are open 24 hours a day, seven days a week including a Freephone number for calls from the UK and Ireland.

Sunderlands Bonus Offers

Sunderlands Showcase Race Rules

1) Showcase race offers apply only to bets placed at a Sunderlands Online and/or Betting Room Early Price or to SP. Board Prices are NOT included.

2) Win stake returned if your horse finishes 2nd.

3) Place stake returned if your horse finishes one place out of the paid places.

4) NO 10P Rule 4s.

5) If you back the winner of 3 consecutive showcase races (same day applies), you will receive a free bet in the next showcase race to the smallest winning stake of the previous three (up to a maximum of £100/100€)

6) Offer applies for bet up to £200/200€. Any bets over this amount will be settled as showcase terms up to £200/200€ and the rest as normal

7) Bets will be refunded before racing on the following day.

8) The showcase race offer can not be combined with any other offer or promotion including free bets. 

Sunderlands SPECIAL OFFERS AND BONUSES

  1.     Introduction.

Sunderlands are proud to offer a selection of special offers aimed at meeting the needs of every customer. Whether you're a racing, sports or gaming fan. Sunderlands has represented value for 60 years. The following provides a description and terms and conditions of all the offers that are available at the present moment and from time to time. We also detail all our standard terms for the claiming and placing of free bets. It is important that you familiarise yourself with this text . 

When a specific offer is available, it is detailed on the homepage and under the first section of this bonus page entitled Current Bonus offers. This section will detail the start date/time and end date/time of any promotion plus any minimum or maximum criteria. Should you require ANY clarification on any of our offers or be in any way dissatisfied with the service you have received in respect of any bonus on offer, please email u2us@sunderlands.eu under the heading bonus problem and your complaint will be actioned within 24 hours.

2. Current Bonus offers:

2.1   £/€25 New Account Signup Bonus

For every new account opened, we will match your first deposit up to a maximum of £/€25. (only valid for credit card transactions. Deposits with moneybookers, Neteller and other payment methods do not qualify for this offer)
Bonus must be claimed by emailing Customer Services on u2us@sunderlands.eu. Customer will be informed by email when their account has been updated.

The £/€25 bonus is added as a cash deposit to Customers' account, and the awarded amount must be turned over 5 times at odds of evens (2.0) or better before the £/€25 stake can be withdrawn.

If the signup bonus is not used within 30 days of being credited, it will be removed from the customer's account.

3.    Bonus framework offered from Time to Time

Bonus 1:    Percentage Free bet Bonus. (Racing)

Make any deposit, bet it once at even money or greater and we will give you a free bet worth 5% of your deposit value for use on any of our HORSE RACING markets.

Bonus 2:   Percentage Free bet Bonus. (All Sports)

Make any deposit, bet it once at even money or greater and we will give you a free bet worth 5% of your deposit value for use on any of our markets.

Bonus 3:    First Goalscorer bonus

Back any correct first goal scorer in any of our football markets and if your selection scores within the first 15 minutes, we'll double the odds! Maximum offer bet £50/50 Euro will receive the bonus. Anything over £50/50 Euro will be at normal odds. Singles only. Offer is up to and including 15 minutes from kick off. The Official Football association timings apply in each jurisdiction.

Bonus 4:    Refund of losing bets offers

Place a bet on a certain event and if another specified event occurs we will refund all losing bets. For example, place a bet on Liverpool to win in their game (specified date and time) against Manchester United and if Manchester United score after the 85th minute we will refund your losing stake (Includes the 85th minute of play, maximum refund £/€50)

Bonus 5:   Champions league freebet

Place a £100 single on a Champions league match and get a free £10 bet to be placed on the FGS of that match.

Bonus 6:   Cricket World Cup

Claim a free 10% bet on top runscorer of the side you have backed outright. Max Free bet £10.

Bonus 7:    Refund on 5-folds

Place a 5 fold on the English domestic coupon and if you only get 4 right we’ll refund the stake up to a maximum of £/€50.

Bonus 8:   Weekly Casino Bonus

For every first deposit of the week Sunderlands will give you a bonus of 10% of your deposit every week up to a Maximum bonus of €10. Free bonus amount must be turned over 25 times before winnings can be withdrawn.

Bonus 9:    Lucky 13 (Rugby League/UNI0N)

If the side you back on a rugby handicap betters that handicap by 13 points or more we’ll add 50% to your winnings. Max Stake £220/€220

Bonus 10:   Game of 2 halves (Football)

  If the side you back in a game of football wins both halves we’ll add 50% to your winnings up to a maximum stake £100/€100.

Bonus 11:   Matched Bet.

Place a bet on a particular event and we will give you a free bet of the same value on another specified event.

4.   Sunderlands Free Bet Rules.

Unless otherwise stated, the following rules will apply to all free bets:

Qualifying bets must be at odds of evens (2.0) or higher.

Every free bet is subject to the maximum free stake as described in the particular free bet.

Free bets on Horse Racing are at SP only.

Free bets on other markets must be on selections at evens (2.0) or higher.

All free bet will be subject to a Trading decision.

No free bets can be placed on ante post events unless otherwise stated.

Free bets must be claimed by contacting Customer Services via Freephone 0808 234 8052 or via Live Support.

Only 1 free bet per person unless otherwise stated.

Free bet offers are open to Internet customers only.

Free bets are Stake Not Returned.

6.   General Bonus practice.

All specials/offers on this page apply to one bet per market and one account per household. All Sunderlands offers are intended for recreational players and Sunderlands may in our sole discretion limit the eligibility of customers to participate in any promotion. We reserve the right to ask any customer to provide sufficient documentation for us to be satisfied in our absolute discretion as to the customer's identity prior to us crediting any bonus, free bet or offer to their account. Offer only applies to customers who have made a real money deposit with Sunderlands. Should you be dissatisfied with the service you have received in respect of any bonus on offer, please email u2us@sunderlands.eu under the heading bonus problem and your complaint will be actioned within 24 hours